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The author of this blog, David T.S. Fraser, is a Canadian privacy lawyer who practices with the firm of McInnes Cooper. He is the author of the Physicians' Privacy Manual. He has a national and international practice advising corporations and individuals on matters related to Canadian privacy laws.

For full contact information and a brief bio, please see David's profile.

Please note that I am only able to provide legal advice to clients. I am not able to provide free legal advice. Any unsolicited information sent to David Fraser cannot be considered to be solicitor-client privileged.

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The views expressed herein are solely the author's and should not be attributed to his employer or clients. Any postings on legal issues are provided as a public service, and do not constitute solicitation or provision of legal advice. The author makes no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained herein or linked to. Nothing herein should be used as a substitute for the advice of competent counsel.

This web site is presented for informational purposes only. These materials do not constitute legal advice and do not create a solicitor-client relationship between you and David T.S. Fraser. If you are seeking specific advice related to Canadian privacy law or PIPEDA, contact the author, David T.S. Fraser.

Monday, June 23, 2008

Marketers, meet the privacy officer. Privacy officer, meet the marketers.

According to a study by the Ponemon Institute and reported in Forbes today, there is a large disconnect between marketing departments and those charged with overseeing privacy compliance. This underscores the importance of a multi-disciplinary approach to privacy within large organizations.

What Privacy Policy? - Forbes.com
...In response to a survey answered by 500 privacy and 900 marketing executives in industries ranging from health care to financial services, more than a third of marketing execs said they don't place any limits on the data they share with third parties, such as e-mail marketing agencies or online advertisers. By contrast, 75% of privacy officers believe that their companies limit the sharing of customer data.
More specifically, 80% of marketers said their organizations share e-mail addresses with third parties, compared with 47% of security and privacy officers. Other examples: 65% of marketers said they would distribute a customer's cellphone number, while only 47% of privacy execs said their companies allowed the data to be shared. Forty-five percent of marketers believe their companies shared credit card data, compared with 32% of privacy officers, and 29% of marketers believe their firms distribute social security numbers, compared with 7% of privacy professionals...

Labels: privacy