The Canadian Privacy Law Blog: Developments in privacy law and writings of a Canadian privacy lawyer, containing information related to the Personal Information Protection and Electronic Documents Act (aka PIPEDA) and other Canadian and international laws.
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About this page and the author
The author of this blog,
David T.S. Fraser, is a Canadian privacy lawyer who practices with the
firm of McInnes Cooper. He is the author of the Physicians' Privacy Manual. He has a national and international practice advising corporations and individuals on matters related to Canadian privacy laws.
For full contact information and a brief bio, please see David's profile.
Please note that I am only able to provide legal advice to clients. I am not able to provide free legal advice. Any unsolicited information sent to David Fraser cannot be considered to be solicitor-client privileged.
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The views expressed herein are solely the author's and should not be attributed to his employer or clients. Any postings on legal issues are provided as a public service, and do not constitute solicitation or provision of legal advice. The author makes no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained herein or linked to. Nothing herein should be used as a substitute for the advice of competent counsel.
This web site is presented for informational purposes only. These materials do not constitute legal advice and do not create a solicitor-client relationship between you and David T.S. Fraser. If you are seeking specific advice related to Canadian privacy law or PIPEDA, contact the author, David T.S. Fraser.
Friday, October 21, 2005
Google Files for Behavioral Targeting Patents
Thanks to Michael Zimmer for a recent posting on his Thinking About Technology blog, which points to two pending Google patents.
When Gmail first came out, many commentators found the idea of targeted advertising based on keywords in e-mail messages to be weird and intrusive. (See Gmail Privacy FAQ from EPIC, Thirty-One Privacy and Civil Liberties Organizations Urge Google to Suspect Gmail, Gmail is too creepy.) The new technology that Google is working on would target ads to users based on searches and websites that the user has visited in the past.
From the pending applications:
United States Patent Application: 0050222901:"Determining ad targeting information and/or ad creative information using past search queries
Abstract
Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ad creative content for an ad having the document as a landing page. Query information may be tracked on a per document level, a per domain level, etc. The determined ad information may be used to automatically populate an ad record, or may be provided to an advertiser as suggested or recommended ad information. "
United States Patent Application: 0050222989:"Results based personalization of advertisements in a search engine
Abstract
Personalized advertisements are provided to a user using a search engine to obtain documents relevant to a search query. The advertisements are personalized in response to a search profile that is derived from personalized search results. The search results are personalized based on a user profile of the user providing the query. The user profile describes interests of the user, and can be derived from a variety of sources, including prior search queries, prior search results, expressed interests, demographic, geographic, psychographic, and activity information. "
Read Michael Zimmer's posting here: Thinking About Technology: Google Files for Behavioral Targeting Patents.
Labels: google, information breaches, privacy
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