Both the Toronto Star and CTV are carrying stories predicting that long-awaited "no not call" legislation is on the way, sooner rather than later.

CTV.ca | Canadian do-not-call legislation coming: report:

"By the end of next week, Canadian lawmakers could be considering a bill aimed at ending the scourge of unwanted phone calls from telemarketers.

According to a report in The Toronto Star, legislation to create a national do-not-call registry similar to one already launched in the United States is expected to be tabled before the end of next week.

The bill is expected to bar telemarketers from calling anyone on the list, unless they have established a pre-existing relationship. That means someone who's requested information about a specific service can be contacted.

Previous legislation that would have allowed Canadians to register with such a list died with the last federal election call.

Under current Canadian Radio-television and Telecommunications Commission regulations, telemarketing agencies must maintain their own registry of people not wishing to be called. Numbers appearing on those lists can't be faxed or phoned for three years....."

And from the Toronto Star:

TheStar.com - National 'do-not-call' registry likely:

"The Liberal government is widely expected to introduce legislation next week that would create a national do-not-call registry, giving Canadian households the option of shielding themselves from unwanted telemarketing calls.

A similar registry was introduced with great fanfare last year in the United States and has already attracted more than 66 million households. Government and industry sources said a bill is likely to be tabled before the House of Commons breaks next week for the holidays, but could be delayed until it sits again in late January.

'I am convinced now that they have every intent of doing it, and doing it very soon,' said John Gustavson, president of the Canadian Marketing Association, which has supported a national registry since 2001. 'We think it's the right way to go, and we think it will be valuable information for marketers and valuable relief for consumers.'...."

As a complete aside, I find it interesting that Canadian marketing organizations, unlike their US counterparts, favour DNC laws and privacy laws.

Labels: dncl, information breaches, telemarketing