On Twitter

About this page and the author

The author of this blog, David T.S. Fraser, is a Canadian privacy lawyer who practices with the firm of McInnes Cooper. He is the author of the Physicians' Privacy Manual. He has a national and international practice advising corporations and individuals on matters related to Canadian privacy laws.

For full contact information and a brief bio, please see David's profile.

Please note that I am only able to provide legal advice to clients. I am not able to provide free legal advice. Any unsolicited information sent to David Fraser cannot be considered to be solicitor-client privileged.

Privacy Calendar

Links

RSS FEED for this site

Blogs I Follow

Small Print

The views expressed herein are solely the author's and should not be attributed to his employer or clients. Any postings on legal issues are provided as a public service, and do not constitute solicitation or provision of legal advice. The author makes no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained herein or linked to. Nothing herein should be used as a substitute for the advice of competent counsel.

This web site is presented for informational purposes only. These materials do not constitute legal advice and do not create a solicitor-client relationship between you and David T.S. Fraser. If you are seeking specific advice related to Canadian privacy law or PIPEDA, contact the author, David T.S. Fraser.

Wednesday, August 18, 2004

Article: The Privacy Dilemma

Computerworld, once again, has a useful privacy-related article that encourages businesses to adopt customer-friendly practices:

The Privacy Dilemma
AUGUST 16, 2004 (COMPUTERWORLD) - Personalization is only as good as the data it's based on: The more you have, and the better it is, the more relevant the personalized interaction. The problem is, privacy concerns have customers increasingly shy about sharing. This, coupled with legislative handcuffs such as the "do not call" initiative, means businesses have to figure out ways to maximize each interaction with a customer and then securely develop the relationship.
"Companies have to avoid the 'marketing gone wild' mentality, as every interaction is a reflection on brand," says analyst Elana Anderson at Forrester Research Inc. She recommends that they focus on building customer relationships based on proactive service, leveraging personalization technologies on inbound channels to maximize the interaction when a customer makes contact. "It's the reason marketing should own the contact center; if messages are done right, they're service-oriented instead of the hard sell," she says.

I'd encourage readers to take a look at the rest of the article, available here.

Labels: information breaches