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The author of this blog, David T.S. Fraser, is a Canadian privacy lawyer who practices with the firm of McInnes Cooper. He is the author of the Physicians' Privacy Manual. He has a national and international practice advising corporations and individuals on matters related to Canadian privacy laws.

For full contact information and a brief bio, please see David's profile.

Please note that I am only able to provide legal advice to clients. I am not able to provide free legal advice. Any unsolicited information sent to David Fraser cannot be considered to be solicitor-client privileged.

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The views expressed herein are solely the author's and should not be attributed to his employer or clients. Any postings on legal issues are provided as a public service, and do not constitute solicitation or provision of legal advice. The author makes no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained herein or linked to. Nothing herein should be used as a substitute for the advice of competent counsel.

This web site is presented for informational purposes only. These materials do not constitute legal advice and do not create a solicitor-client relationship between you and David T.S. Fraser. If you are seeking specific advice related to Canadian privacy law or PIPEDA, contact the author, David T.S. Fraser.

Tuesday, April 06, 2004

Article: CMA - Why we changed e-marketing rules

The Canadian Marketing Association, which had been one of the strongest voices in favour of PIPEDA, has amended its Code of Ethics and Standards of Practice to deal with spam:

ITBusiness.ca: "Canada's largest marketing industry group has amended its Code of Ethics and Standards of Practice to deal with the growing volume of unsolicited commercial e-mail.

The Canadian Marketing Association said the amendments would apply immediately to all 800 of its corporate members, and would be specific to e-marketing programs.

Under the new rules, CMA members must obtain a consumer�s explicit or opt-in consent before disclosing their e-mail address to a third party; use the e-mail address only for the purposes that have been disclosed to the consumer; and clearly identify the CMA member and source of the e-mail. They must also provide the recipient with a simple and easy-to-use e-mail means to opt-out from receiving further e-mail marketing communications from the marketer.

CMA communications director Ed Cartwright recently spoke with Pipeline about the changes...."

Labels: information breaches