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The author of this blog, David T.S. Fraser, is a Canadian privacy lawyer who practices with the firm of McInnes Cooper. He is the author of the Physicians' Privacy Manual. He has a national and international practice advising corporations and individuals on matters related to Canadian privacy laws.

For full contact information and a brief bio, please see David's profile.

Please note that I am only able to provide legal advice to clients. I am not able to provide free legal advice. Any unsolicited information sent to David Fraser cannot be considered to be solicitor-client privileged.

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The views expressed herein are solely the author's and should not be attributed to his employer or clients. Any postings on legal issues are provided as a public service, and do not constitute solicitation or provision of legal advice. The author makes no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained herein or linked to. Nothing herein should be used as a substitute for the advice of competent counsel.

This web site is presented for informational purposes only. These materials do not constitute legal advice and do not create a solicitor-client relationship between you and David T.S. Fraser. If you are seeking specific advice related to Canadian privacy law or PIPEDA, contact the author, David T.S. Fraser.

Thursday, March 25, 2004

Article: Don't 'creep out' your customers

This American article talks about the need to be sensitive to customers when you are dealing with their personal information. The example given probaly woudn't fly in Canada under PIPEDA, but the general theme of the article makes sense:

SearchCRM.com | Don't 'creep out' your customers:

"BALTIMORE -- When it comes to customer privacy, marketers have to do more than just obey the law, says Gartner analyst Adam Sarner. They have to avoid the 'creepiness factor.'

Speaking Monday at the Gartner CRM Summit, Sarner described how he was once contacted by a mortgage company that seemed to be almost flaunting the information it had gathered about him.

'[The letter] said: 'Dear Mr. Sarner, we have used your publicly available records and understand that you pay X amount for your house at X percent,'' Sarner said. 'Creepy, right? 'We were digging around in your data, and this is all the stuff that we know about you.' It kind of creeps you out. ... You have to understand that [people] are a little touchy about this.'"

Labels: information breaches