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The author of this blog, David T.S. Fraser, is a Canadian privacy lawyer who practices with the firm of McInnes Cooper. He is the author of the Physicians' Privacy Manual. He has a national and international practice advising corporations and individuals on matters related to Canadian privacy laws.

For full contact information and a brief bio, please see David's profile.

Please note that I am only able to provide legal advice to clients. I am not able to provide free legal advice. Any unsolicited information sent to David Fraser cannot be considered to be solicitor-client privileged.

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The views expressed herein are solely the author's and should not be attributed to his employer or clients. Any postings on legal issues are provided as a public service, and do not constitute solicitation or provision of legal advice. The author makes no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained herein or linked to. Nothing herein should be used as a substitute for the advice of competent counsel.

This web site is presented for informational purposes only. These materials do not constitute legal advice and do not create a solicitor-client relationship between you and David T.S. Fraser. If you are seeking specific advice related to Canadian privacy law or PIPEDA, contact the author, David T.S. Fraser.

Thursday, February 12, 2004

Article: Think outside tech box to make 'experiences'

This is more than a little creepy if the company involved doesn't tell customers that their presence will be announced by RFID-laden loyalty cards (thanks to "Slashdot | RFID for the Rich" for the link):

The Globe and Mail: "If you're a frequent Prada shopper, the loyalty card in your wallet or purse contains a radio frequency identification (RFID) tag that announces your arrival in the store. When you encounter a saleswoman, her handheld computer brings up your tastes, buying history, vital statistics and personalized suggestions from in-stock and coming inventory; the handhelds also place orders and book change rooms. Every item for sale bears an RFID tag. The tag certifies the authenticity for Prada's pricey togs -- and discourages theft (setting off alarms) and counterfeiters (it's nearly impossible to copy)."

But, on the other hand, if there is knowledge and consent, this may be a great convenience for customers and the salespeople alike. ... It's all about knowledge and consent.

Labels: information breaches, privacy, rfid